client work
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client work ⊹₊⋆
Clarus Technology
Clarus, a new veterinary practice management software company, was launching a first-of-its-kind pet insurance product at VMX, the industry's flagship annual conference. They needed copy that could cut through a crowded floor and make an impression on prospective clinic partners. I wrote across trade show assets and sales materials and scripted a launch video, translating complex software functionality into something that clicked.
Role(s): Copywriter
As part of the team that redesigned The National Forest Foundation's (NFF) website, I wrote copy across core pages and campaign materials, including three “hero” videos on wildfire resilience, land and watershed restoration, and recreation enhancement. The videos involved scripting and production + voice actor direction, and honored the scale and patience of conservation work while still making it feel tangible and resonant.
The National Forest Foundation
Role(s): Copywriter, content strategist
NBME
The National Board of Medical Examiners (NBME) has positioned itself as something new: not just an examining body, but a genuine partner and guide for students navigating med school. I brought this brand vision to life across promotional campaigns, digital education tools, and long-form content, finding the tone that sat between institutional authority and the kind of thoughtful accessibility that earns trust.
Role(s): Copywriter, content lead, strategist
Zoetis Diagnostics
Zoetis, a global leader in animal health, brought me in across a wide portfolio of product lines speaking to multiple audiences at once, from veterinary technicians to procurement leads. The work required messaging that was brand consistent but could stretch to meet the entire ecosystem of a vet clinic: clinical enough to hold credibility with the people who know best, clear enough to resonate with everyone else.
Role(s): Copywriter, content lead
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